Amazon Ads Strategy Boosts Growth and Efficiency

Amazon Ads Strategy Boosts Growth and Efficiency

This article delves into how Amazon sellers can determine if they are suitable for incrementality at the advertising level, emphasizing the importance of advertising profitability and product order stability as key prerequisites. It provides specific incrementality strategies, including strategy evaluation, potential keyword mining, and architecture supplementation. The goal is to help sellers achieve steady sales growth while controlling ACOS (Advertising Cost of Sales). The article offers practical insights into optimizing advertising spend and maximizing sales performance on the Amazon platform.

12/29/2025 Logistics Encyclopedia
Read More
Amazon Sellers Targeted by distant Warehouse Scam

Amazon Sellers Targeted by distant Warehouse Scam

Amazon's updated shipment process reveals the issue of freight forwarders using 'distant warehouse near delivery' tactics, requiring sellers to be vigilant. Freight forwarders profit by changing the entry warehouse location, leading to delays in listing and performance warnings. Sellers should verify shipment addresses, monitor logistics tracking, and choose qualified and professional freight forwarders to avoid low-price traps and ensure logistics security. Thorough due diligence and careful selection of logistics partners are crucial for smooth Amazon operations and avoiding potential pitfalls.

12/29/2025 Logistics Industry Insights
Read More
Amazon Sellers Boost Listings with Datadriven Keywords

Amazon Sellers Boost Listings with Datadriven Keywords

This article provides an in-depth analysis of Amazon keyword optimization strategies, offering a data-driven approach to keyword selection, root word analysis, and keyword placement. It details specific keyword research processes for both new and established products. Furthermore, it introduces techniques for root word analysis, helping sellers improve Listing weight and search ranking, ultimately driving sales growth. The strategies covered include methods to identify high-potential keywords and effectively integrate them into product listings for maximum visibility.

12/29/2025 Logistics Encyclopedia
Read More
Global Shipping Faces Rising Demurrage and Storage Costs

Global Shipping Faces Rising Demurrage and Storage Costs

This article provides a detailed analysis of free time, demurrage fees, and overtime storage fees in international shipping. It explains the definitions, calculation methods, and the differences in their implementation across various ports. This information aims to help cargo owners understand and effectively manage related costs, thereby optimizing their logistics decisions.

08/07/2025 Logistics Encyclopedia
Read More
Fedex Overhauls Package Pricing Amid Higher Shipping Costs

Fedex Overhauls Package Pricing Amid Higher Shipping Costs

FedEx has announced that starting August 18, it will adjust its parcel size billing method, rounding up all dimensions during calculations. This move may increase shipping costs and add additional fees. Businesses need to modify their packaging strategies to comply with the new regulations while also facing increased import processing fees.

07/25/2025 Logistics
Read More
Dalian Port Clarifies Sea Freight Charges for Exporters

Dalian Port Clarifies Sea Freight Charges for Exporters

This article provides a detailed explanation of common local charges in sea freight at Dalian Port. It covers 15 charges, including Terminal Handling Charges (THC), port surcharges, security fees, and documentation fees, and offers reference prices. The aim is to help exporters clearly understand each cost item, avoid hidden costs, and reduce unnecessary expenses.

09/26/2025 Logistics Encyclopedia
Read More
Amazon Expands Sameday Delivery to 20 European Regions

Amazon Expands Sameday Delivery to 20 European Regions

Amazon is developing a new energy logistics network in Europe, planning to add same-day delivery services in 20 more regions over the next year, covering multiple countries and cities. Additionally, Amazon Global Logistics is optimizing customs clearance processes and route configurations to enhance the efficiency of sellers' cross-border supply chains.

08/07/2025 Logistics
Read More
Amazon Walmart Face Customs and Warehouse Logistical Challenges

Amazon Walmart Face Customs and Warehouse Logistical Challenges

This article provides an in-depth analysis of the latest delivery status concerning U.S. customs inspections and ports, discussing the challenges and strategies faced by Amazon and Walmart. It emphasizes critical issues related to cargo inquiries, dock conditions, and delivery scheduling, aimed at helping businesses optimize their logistics operations.

08/04/2025 Logistics
Read More
Amazon Sellers Gain Edge with Crossborder Logistics Solutions

Amazon Sellers Gain Edge with Crossborder Logistics Solutions

This article analyzes common cross-border logistics methods used by Amazon sellers, including FBA, third-party overseas warehouses, international express delivery, postal parcels, and dedicated line logistics. It introduces the service characteristics, advantages, disadvantages, and applicable scenarios of each method, providing guidance for sellers in selecting efficient logistics.

08/04/2025 Logistics Encyclopedia
Read More